{"title":"ECRU New York","description":null,"products":[{"product_id":"ecru-new-york-air-dry-foam-4-oz","title":"ECRU New York Air Dry Foam 4 oz","description":"\u003cp data-mce-fragment=\"1\"\u003eWash and go air-dry foam perfects wavy and curly styles. Hair is left soft, frizz-free and naturally beautiful.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDirections:\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/strong\u003ePump into hands and gently scrunch into hair. Air dry.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShapes Curls\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSoft Frizz-Free Hair\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLightweight\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEnhances natural waves and texture\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ECRU New York","offers":[{"title":"Default Title","offer_id":54732511740117,"sku":"ENYCPADF4","price":28.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/5687\/1125\/files\/ECRUNewYorkAirDryFoam4oz.jpg?v=1788238012"},{"product_id":"ecru-new-york-restorative-conditioner","title":"ECRU New York Restorative Conditioner","description":"Moisturizing conditioner detangles, strengthens and restores lost nutrients to dry hair or damaged hair.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eApply a small amount to wet hair from mid-shaft to ends. Comb through and rinse.","brand":"ECRU New York","offers":[{"title":"7 oz","offer_id":54732511314133,"sku":"ENYSRC7","price":28.5,"currency_code":"USD","in_stock":true},{"title":"24 oz","offer_id":54732511346901,"sku":"ENYSRC24","price":49.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/5687\/1125\/files\/ECRUNewYorkRestorativeConditioner7oz_664235f2-01c4-45fb-b6cd-0f5fd3b35fbc.jpg?v=1788238012"},{"product_id":"ecru-new-york-defining-paste-1-69-oz","title":"ECRU New York Defining Paste 1.69 oz","description":"A matte paste that provides a rough, “slept-in” texture for medium-coarse, dry hair ​\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eEmulsify into palms and work through damp or dry hair. Ideal for short and layered structures.","brand":"ECRU New York","offers":[{"title":"Default Title","offer_id":54732511412437,"sku":"ENYSDP","price":26.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/5687\/1125\/files\/ECRUNewYorkDefiningPaste1.jpg?v=1788238012"},{"product_id":"ecru-new-york-rejuvenating-moisture-mist-5-oz","title":"ECRU New York Rejuvenating Moisture Mist 5 oz","description":"\u003cp\u003eWake up your curls with this ultra-fine leave-in conditioning mist that primes freshly washed and second-day hair alike. The lightweight anti-frizz formula replenishes lost moisture and smooths away frizz for curls that look defined and energized. Free of parabens and silicones, it doubles as a curl activator for refreshed, bouncy curls.\u003c\/p\u003e","brand":"ECRU New York","offers":[{"title":"Default Title","offer_id":54732511707349,"sku":"ENYCPRMM5","price":26.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/5687\/1125\/files\/rejuvenating-moisture-mist.png?v=1788238012"},{"product_id":"ecru-new-york-volumizing-silk-mist","title":"ECRU New York Volumizing Silk Mist","description":"Lightweight, alcohol free volumizing and shine spray for all hair types. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eMist on wet hair from roots to ends and comb through. Blow dry to desired style.","brand":"ECRU New York","offers":[{"title":"5 oz","offer_id":54732511772885,"sku":"ENYSVSM5","price":30.4,"currency_code":"USD","in_stock":true},{"title":"5 oz (Pro)","offer_id":54732511805653,"sku":"ENYSVSM5P","price":31.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/5687\/1125\/files\/ecru-volumizing-silk-mist.png?v=1788238012"},{"product_id":"ecru-new-york-smoothing-blow-dry-spray-5-oz","title":"ECRU New York Smoothing Blow Dry Spray 5 oz","description":"The weightless mist miraculously polishes and smooths even the most defiant hair. Provides heat protection, decreases blow-dry time, while eliminating frizz and resists humidity. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eSpray damp hair in sections. Comb through. Blow Dry.","brand":"ECRU New York","offers":[{"title":"Default Title","offer_id":54732511903957,"sku":"ENYSSS5","price":31.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/5687\/1125\/files\/ECRUNewYorkSmoothingBlowDrySpray5oz.jpg?v=1788238015"},{"product_id":"ecru-new-york-defining-styling-potion-7oz","title":"ECRU New York Defining Styling Potion 7oz","description":"\u003cp data-mce-fragment=\"1\"\u003eA medium hold styling cream that controls frizz as it shapes and defines curls and waves without crunch. Increases curl memory for curls that last all day. Resists humidity.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWHY WE LOVE IT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePromotes curl memory for long-lasting definition\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eResists humidity\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBalances moisture and nourishes curly hair\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eParaben Free and Silicone Free\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ECRU New York","offers":[{"title":"Default Title","offer_id":54732511936725,"sku":"ENYCPDSP7","price":34.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/5687\/1125\/files\/ECRUNewYorkDefiningStylingPotion7oz.jpg?v=1788238015"},{"product_id":"ecru-new-york-styling-balm","title":"ECRU New York Styling Balm","description":"A lightweight multifunctional balm that provides perfectly “imperfect” texture and dimension, maximizing every style​\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eEmulsify small amount into hands until clear and work through dry hair starting at the ends. For added texture apply more generously.","brand":"ECRU New York","offers":[{"title":"1.69 oz","offer_id":54732511969493,"sku":"ENYSSB","price":28.5,"currency_code":"USD","in_stock":true},{"title":"1.69 oz (Pro)","offer_id":54732512002261,"sku":"ENYSSBP","price":29.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/5687\/1125\/files\/ECRUNewYorkStylingBalm1.jpg?v=1788238016"},{"product_id":"ecru-new-york-hydrating-shampoo","title":"ECRU New York Hydrating Shampoo","description":"\u003cp data-mce-fragment=\"1\"\u003eDAILY, HYDRATING CURLY HAIR SHAMPOO\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eLightweight, ultra-moisturizing lather gently cleanses, leaving curly hair shiny, bouncy and defined. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eWHY WE LOVE IT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eCurl-enhancing complex restores vital moisture for healthy frizz-free curly hair\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePerfect for frizzy, unruly, coarse, curly hair\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAdds sheen and protects against color fading\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSilicone Free, Sulfate Free, Paraben Free and Color Safe\u003c\/p\u003e","brand":"ECRU New York","offers":[{"title":"8 oz","offer_id":54732512264405,"sku":"ENYCPHS8","price":30.4,"currency_code":"USD","in_stock":true},{"title":"24 oz","offer_id":54732512297173,"sku":"ENYCPHS24","price":51.3,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/5687\/1125\/files\/ECRUNewYorkHydratingShampoo8oz_bb737fcc-03e2-49cf-b519-d1ff2db6289b.jpg?v=1788238016"},{"product_id":"ecru-new-york-dry-wax-1-69-oz","title":"ECRU New York Dry Wax 1.69 oz","description":"\u003cp data-mce-fragment=\"1\"\u003eStrong Hold \/ Natural Finish\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eProvides structure to groomed looks or extreme texture for short styles.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003eApply to damp or dry hair. Comb through to groom or work through with hands for a rough, undone look.\u003c\/span\u003e\u003c\/p\u003e","brand":"ECRU New York","offers":[{"title":"Default Title","offer_id":54732512461013,"sku":"ENYSDW","price":22.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/5687\/1125\/files\/ECRUNewYorkDryWax1.jpg?v=1788238019"},{"product_id":"ecru-new-york-rejuvenating-shampoo","title":"ECRU New York Rejuvenating Shampoo","description":"\u003cp data-mce-fragment=\"1\"\u003eEnriched with resurrection plant stem cells to revive dry, damaged, lifeless hair. The nourishing lather gently cleanses without over- drying or stripping color.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eMassage a small amount onto wet hair. Lather. Rinse. \u003c\/p\u003e","brand":"ECRU New York","offers":[{"title":"8 oz","offer_id":54732512493781,"sku":"ENYSRS8","price":30.4,"currency_code":"USD","in_stock":true},{"title":"24 oz","offer_id":54732512526549,"sku":"ENYSRS24","price":51.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/5687\/1125\/files\/ECRUNewYorkRejuvenatingShampoo8oz_0068d5c4-6c79-402f-9ce9-f3593de42590.jpg?v=1788238019"},{"product_id":"ecru-new-york-silk-nectar-serum","title":"ECRU New York Silk Nectar Serum","description":"\u003cp data-mce-fragment=\"1\"\u003eLightweight, polishing shine serum that smooths hair while camouflaging breakage and split ends. Experience shiny, restored hair. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWHY WE LOVE IT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIncreases shine\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eReduces frizz\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIncreases moisture\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAdds strength\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eParaben Free and  Heat Protection\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ECRU New York","offers":[{"title":"1.3 oz","offer_id":54732512559317,"sku":"ENYSSNS1","price":38.0,"currency_code":"USD","in_stock":true},{"title":"1.3 oz (Pro)","offer_id":54732512592085,"sku":"ENYSSNS1P","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/5687\/1125\/files\/ecru-silk-nectar-serum.png?v=1788238021"},{"product_id":"ecru-new-york-silk-nourishing-spray","title":"ECRU New York Silk Nourishing Spray","description":"A lightweight, leave-in conditioner and detangling mist that instantly hydrates dry hair and reduces frizz.​\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eMist on damp hair and comb through - style as desired.","brand":"ECRU New York","offers":[{"title":"5 oz","offer_id":54732512690389,"sku":"ENYSSNS5","price":30.4,"currency_code":"USD","in_stock":true},{"title":"5 oz (Pro)","offer_id":54732512723157,"sku":"ENYSSNS5P","price":31.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/5687\/1125\/files\/ecru-silk-nourishing-spray.png?v=1788238021"},{"product_id":"ecru-new-york-anti-frizz-conditioner","title":"ECRU New York Anti-Frizz Conditioner","description":"\u003cp data-mce-fragment=\"1\"\u003eHYDRATING, FRIZZ-FREE, CURLY HAIR CONDITIONER\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIntense conditioner for curly hair formulated to detangle, combat humidity, and prevent frizz. Leaves curly hair with superior shine, and maximum hydration. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eWHY WE LOVE IT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCombats humidity and prevents frizz in curly hair.\u003c\/li\u003e\n\u003cli\u003eProvides superior shine and hydration to curly hair.\u003c\/li\u003e\n\u003cli\u003eSilicone, Paraben Free, Color Safe\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ECRU New York","offers":[{"title":"7 oz","offer_id":54732512788693,"sku":"ENYCPAC7","price":30.4,"currency_code":"USD","in_stock":false},{"title":"24 oz","offer_id":54732512821461,"sku":"ENYCPAC24","price":51.3,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/5687\/1125\/files\/ECRUNewYorkAnti-FrizzConditioner7oz_96a6b2ad-41e6-46b8-a87e-30f60f66edc1.jpg?v=1788238022"},{"product_id":"ecru-new-york-ultra-hydrating-masque-7-oz","title":"ECRU New York Ultra Hydrating Masque 7 oz","description":"\u003cp data-mce-fragment=\"1\"\u003eIntense Hair Treatment • Silicone Free \u0026amp; Color Safe\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUltra-hydrating \u0026amp; nourishing\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRe-coils damage curls \u0026amp; reduces frizz\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eInstantly smooths \u0026amp; enhances shine\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ECRU New York","offers":[{"title":"Default Title","offer_id":54732512886997,"sku":"ENYCPHM7","price":33.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/5687\/1125\/files\/ECRUNewYorkUltraHydratingMasque7oz.jpg?v=1788238024"},{"product_id":"ecru-new-york-dry-texture-spray-6-5-oz","title":"ECRU New York Dry Texture Spray 6.5 oz","description":"\u003cp data-mce-fragment=\"1\"\u003eThe perfect hybrid of dry shampoo and hairspray that builds invisible, weightless texture and volume. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWHY WE LOVE IT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair feels thicker for better styling\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMaximizes volume on men and women with thinning hair\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMulti-Purpose-Limitless Options: Part styling spray, part texturizer, and part dry shampoo\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLeaves no chalky residue\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ECRU New York","offers":[{"title":"Default Title","offer_id":54732512952533,"sku":"ENYSDTS6","price":32.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/5687\/1125\/files\/ECRUNewYorkDryDryTextureSpray6.jpg?v=1788238026"},{"product_id":"ecru-new-york-sunlight-styling-spray-6-5-oz","title":"ECRU New York Sunlight Styling Spray 6.5 oz","description":"\u003cp\u003eThis ultra-dry, working styling spray allows you to style and restyle. 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It leaves hair looking, feeling, and smelling clean, and it is paraben-free, sulfate-free, and color-safe.\u003c\/p\u003e","brand":"ECRU New York","offers":[{"title":"4.6 oz","offer_id":54732513149141,"sku":"ENYSDS4P","price":30.4,"currency_code":"USD","in_stock":false},{"title":"1.5 oz","offer_id":54732513181909,"sku":"ENYSDS1","price":21.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/5687\/1125\/files\/ecrunewyorkprofessionaldryshampoo.png?v=1788238028"},{"product_id":"ecru-new-york-sea-clean-shampoo","title":"ECRU New York Sea Clean Shampoo","description":"\u003cp\u003eA lightweight, daily shampoo that leaves hair feeling refreshed and perfectly primed for styling.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003cbr\u003eApply to wet hair and massage into a full lather. Rinse, repeat if desired.\u003c\/p\u003e","brand":"ECRU New York","offers":[{"title":"8 oz","offer_id":54732514590933,"sku":"ENYSSCS8","price":29.45,"currency_code":"USD","in_stock":true},{"title":"24 oz","offer_id":54732514623701,"sku":"ENYSSCS24","price":47.5,"currency_code":"USD","in_stock":true},{"title":"64 oz","offer_id":54732514656469,"sku":"ENYSSCS64","price":94.99,"currency_code":"USD","in_stock":false},{"title":"2 oz","offer_id":54732514689237,"sku":"ENYSSCS2","price":15.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/5687\/1125\/files\/ECRUNewYorkSeaCleanShampoo8oz_4b5c4456-f516-4626-acf1-251557726da4.jpg?v=1788238068"},{"product_id":"ecru-new-york-sunlight-finishing-spray-max-2-oz","title":"ECRU New York Sunlight Finishing Spray Max 2 oz","description":"\u003cp\u003eMaximum hold hairspray that controls without stickiness. 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